Roy Morgan Info Center
“Insightful and actionable information can be hard to come by. We’re more likely to be dealing with an overload of data that makes it difficult to find the salient information we need. Consequently, we at Roy Morgan International are particularly pleased to sponsor the Info Center where we collect and make available a wide range of papers and information relevant to marketing, advertising and social engineering as well as many of our own reports, based on the world’s premier multi-country Single Source study. We hope you will find these resources valuable."
Gary Morgan, Executive Chairman, and Michele Levine, CEO, Roy Morgan International.
More about Roy Morgan, Info Center Sponsor »
Who We Are and What We Do For Our Members
For 50 years the ARF Info Services department has been a trusted provider of research on advertising effectiveness information for its members. We provide relevant and applicable knowledge to members so that they can deal insightfully and authoritatively with their marketing issues.
We answer a great range of questions, like:
- What is the effect of a recession on advertising
- What is the impact of “likeability”
- Are 30 seconds or 60 seconds the most effective length for commercials on both television and radio?
- How do the size and properties of print ads help or hurt an ad?
- Can online games be used to market to baby boomers?
Research Services for You
The Roy Morgan Info Center provides self-service and assisted research services for members:
Share Your Best Knowledge With ARF Members
ARF is a non-profit, with an educational mission. You can help us fulfill that mission by adding to our resource collection. If you or your company has a research paper, white paper, database or industry guide that you would like to share with ARF members, please contact Berte Schachter (646-465-5701). Your generosity enables us to serve members better and will be appreciated by the ARF community.